Introduction
This HealthAdvisor Assessment (HA) is a preventive tool that aims to improve health outcomes while also driving consumer engagement and patient acquisition. To achieve both, it gathers and weighs users’ self-reported information to gauge whether varicose veins or other vein problems may be impacting their health or quality of life, with the goal of encouraging those who are impacted to make an appointment with a healthcare provider. Even if a user isn’t impacted, the HA is designed to educate and empower them to seek care as needed.
Data-driven design
WebMD Ignite HealthAdvisor utilizes clinical propensity models to identify consumers with a high likelihood of need for your goal service, and that data informs the content and function of this assessment. With most users taking a next step following completion of the assessment, your custom calls to action can be a key driver in motivating an already highly-activated audience.
Medical basis and rigorous review
This assessment’s definition and calculation of risk are rooted in criteria and guidance from sources like the National Institutes of Health (NIH), the Society for Vascular Surgery (SVS), the American Cancer Society, the National Heart, Lung, and Blood Institute (NHLBI), and others. And like all of our content, the entire assessment is rigorously reviewed and updated according to the standards outlined below:
Three-tier peer review of all content
- Initial clinician review
- External review by SMEs across full range of clinical expertise
- Final clinician review
Continuous review of 180+ sources
- Every content asset reviewed on a 24-month cycle
- Expedited revisions of applicable pieces for any change in clinical standards
- Real-time content creation for emerging issues (e.g. COVID-19)
Product description
The HA determines a user’s risk level based on the number and severity of risk factors they report, including, among others:
- Age
- Sex
- Presentation of symptoms
- Health history
- Family history
Once complete, the assessment gathers the user’s contact information and generates a results page on which a relative risk level is assigned to each of their responses, with more in-depth information provided for several common risk factors. It also provides an overall result based on the user’s cumulative risk level.
Overall results
While the results page displays more granular and nuanced information for explanatory and educational purposes, the overall assessment generates one of two primary messaging outcomes:
- The user’s answers tell us that it may be time for them to talk with a doctor about vein changes or symptoms in their legs.
- Users with this result are encouraged to make an appointment with their healthcare provider.
- The user’s answers don’t suggest vein changes or symptoms that require follow-up with a doctor right now.
- Users with this result are encouraged to stay up-to-date on their risk factors and recommended screenings, and to consult with their healthcare provider if they have any questions.
- Users with this result are encouraged to stay up-to-date on their risk factors and recommended screenings, and to consult with their healthcare provider if they have any questions.
