Best practices in hospital referral marketing: the value of physician referrals for patient acquisition
Referral leakage is a major challenge. The financial incentives are significant given the opportunity to claim what should be captive revenue:
- 55-65% of referrals are sent to out-of-network providers
- Patients sent out-of-network adds up, costing between $821,000 to $971,000 per physician
- Hospitals lose, on average, 10-30% of its revenue to patient leakage, and ¼ of them don’t even track lost revenue
In this quick guide, you’ll learn five digital marketing best practices you can use to improve physician engagement.
Take advantage of another helpful resource:
The marketing imperative: why healthcare organizations should take an 'always on' approach in an increasingly complex environment
In this white paper, you’ll learn why an “always on” marketing approach is needed - despite financial and other challenges – and what solutions are the most efficient and cost effective for your marketing efforts.
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