Help your brand reach new heights with hospital point-of-care advertising.
Hospital point-of-care advertising connects your brand with patients throughout their health care journey — when and where they need it most.
Gain from our competitive advantage
- HCPs depend on our solutions to educate patients, meeting regulatory education requirements and driving positive health outcomes.
- Marketers benefit from our unique hospital relationships and extensive patient reach.
- Integration into hospital media elevates your brand authority.
Reach patients with in-hospital media
WebMD Ignite provides a delivery platform that allows you to reach your in-hospital audience in the most effective, streamlined way. As the largest patient education network in the country, we offer over 11,000 educational videos and printable resources, covering 25 therapeutic areas. Our award-winning digital education is accessible 24/7, with language that’s easy for patients to understand and relate to.
Raise awareness with hospital TV
Advertise to your target patients on over 185K screens. Our in-room and waiting area TVs offer 24/7 patient education programming. HCPs can recommend programs to patients that are specific to their current condition or situation.
Put helpful guidance in their hands
Hospital settings can be overwhelming for patients. Our print media touchpoints offer a valuable opportunity to proactively engage with them. Offering physical, printed materials that inform, enhance health literacy, and provide helpful guidance builds trust and engagement.
Use digital to reach and influence
It’s no secret that the future of healthcare is digital. Our digital strategy offers widespread reach through a variety of touchpoints that can be accessed by patients at the point of care. Our Digital Topic Centers, branded digital ads, pre-roll video ads, and surveys are just a few of the focused, targeted digital solutions you can utilize to reach — and educate — your patient audience.
Our promise
Our results speak for themselves. At WebMD Ignite, we pride ourselves on our hospital-level activity reports, third-party verified impression model, and third-party measurement NPI script lift studies.
Our results speak for themselves. At WebMD Ignite, we pride ourselves on our hospital-level activity reports, third-party verified impression model, and third-party measurement NPI script lift studies.
Here’s why – and how – it works
Our results speak for themselves. At WebMD Ignite, we pride ourselves on our hospital-level activity reports, third-party verified impression model, and third-party measurement NPI script lift studies.
Our results speak for themselves. At WebMD Ignite, we pride ourselves on our hospital-level activity reports, third-party verified impression model, and third-party measurement NPI script lift studies.
Our hospital POC advertising allows you to share timely messages with patients — right when they need them most.
Our results speak for themselves. At WebMD Ignite, we pride ourselves on our hospital-level activity reports, third-party verified impression model, and third-party measurement NPI script lift studies.
When a patient sees a targeted point-of-care advertisement, they are more likely to bring it up to their physician when they see them. In a hospital, that next step is nearly immediate.
Our results speak for themselves. At WebMD Ignite, we pride ourselves on our hospital-level activity reports, third-party verified impression model, and third-party measurement NPI script lift studies.
Hospital point-of-care advertising is not limited to direct-to-consumer (DTC) strategies. Reach providers in nurses’ stations and staff lounges with our back-office media solutions.
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